The East Fork Journal The Journal

Two people smiling and standing outside a craftsman home.

The Key to Ending Homelessness

An introduction to our Q2 Community Partner, Homeward Bound

A black and white photo of Alex Matisse kneeling in front of large ceramic pieces in a wood kiln

Why Is It Called East Fork?

Alex Matisse, East Fork’s founder, on how the company got its name and why it represents a “little private victory” for him.

Various sizes of ceramic plates and tiny bowls in a rainbow of earthy colors are artfully laid out together against a white background.

Color Theory: Core Colors

Our Head of Design, Nicole Lissenden, shares the details of how we built our core color palette.

A person wearing a black sweatshirt is holding a ceramic terracotta mug with 2 hands.

How We Make The Mug

Want to know everything there is to know about how we make The Mug? It’s your lucky day. Get the behind-the-scenes on how we make our iconic ceramic mug.

A ceramic pottery factory with large kiln carts filled with pots, assembly lines, and two people working in the center.

Update on How Our Pots Get Made

East Fork’s manufacturing floor stands on the precipice of a big change. We’re preparing to move to a new clay body and glaze recipe that’s been three years in the making.

Vogue: An Insider's Guide to Asheville, the Arts-Filled City Where Pottery is Thriving

"Amongst the picturesque Blue Ridge Mountains in Asheville, North Carolina, an eclectic community of artists—specifically, ceramic artists—are making the city a destination for one-of-a-kind, hand-crafted home décor."
Wall Street Journal: Creative Brief—Potter's Zeal

"Matisse, the great grandson of the painter, started the pottery in 2009 and now runs it with his wife and friend, creating stoneware in subtle colors."
Mother: Connie Matisse of East Fork Pottery Opens Up Her Asheville Home

"In the 10 years we’ve been together, we’ve built several workshops, a barn, a timber-framed kiln shed, two stores, a 15,000 square foot ceramics manufacturing facility and office space, and had a couple of kids—but at the expense of tending our own garden, so to speak."
Fast Company: The Quiet Radicalism of Henri Matisse's Grandson

“All of East Fork’s work is designed and made in the United States. In this sense, East Fork is part of a small manufacturing revival in the United States–one that has emerged less from a sense of patriotism than a quiet determination to develop and distribute high-quality products as efficiently as possible."