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The East Fork Journal

Two people smiling and standing outside a craftsman home.

The Key to Ending Homelessness

An introduction to our Q2 Community Partner, Homeward Bound

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A black and white photo of Alex Matisse kneeling in front of large ceramic pieces in a wood kiln

Why Is It Called East Fork?

Alex Matisse, East Fork’s founder, on how the company got its name and why it represents a “little private victory” for him.

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Various sizes of ceramic plates and tiny bowls in a rainbow of earthy colors are artfully laid out together against a white background.

Color Theory: Core Colors

Our Head of Design, Nicole Lissenden, shares the details of how we built our core color palette.

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A person wearing a black sweatshirt is holding a ceramic terracotta mug with 2 hands.

How We Make The Mug

Want to know everything there is to know about how we make The Mug? It’s your lucky day. Get the behind-the-scenes on how we make our iconic ceramic mug.

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A ceramic pottery factory with large kiln carts filled with pots, assembly lines, and two people working in the center.

Update on How Our Pots Get Made

East Fork’s manufacturing floor stands on the precipice of a big change. We’re preparing to move to a new clay body and glaze recipe that’s been three years in the making.

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  • The Wheel

    The Wheel

    When we think about ceramics, we think about the potter's wheel. Long ago, clay lovers figured out how to make discs spin very...

  • Freckles

    Freckles

    We hope you love freckles on your pottery, because our clay tends to produce a lot of them. The teensy tiny...

  • Hand Tools

    Hand Tools

    Without sponges, ribs, knives and other trimming tools, you'd scratch your lip while sipping your latte, or your mug would fly clean off...

  • Acid Tests

    Acid Tests

    In order to ensure that our glazes can withstand the inundation of acids they will encounter in a life-time, we...

  • The Mug

    The Mug

    We wish The Mug grew on trees, but it doesn't. It's made by real hands, in a real factory, and...

  • Bowl Maker & Mug Shaper: The Jigger

    Bowl Maker & Mug Shaper: The Jigger

    When making vessels with a lot of depth, we turn to our trusty old hand machine, The Jigger. If you've got a hankering for some process content, pull up a chair. 

  • A Feast Fit for Kings

    A Feast Fit for Kings

    Thank you so much to all who came to our first pottery dinner last weekend! Alex and I had such an amazing time getting to chat, eat and drink with all of you.

  • What is This Ancient Mud?

    What is This Ancient Mud?

    Clay is abundant, cheap and adaptable. But, what really makes this mud so magical?

  • Max snuggling The Mug in Soapstone!

    How We Make The Mug

    In neat little steps, with helpful little pictures, we show you how we make The Mug.

  • Acid Tests

    Acid Tests

    Rigorous testing ensures your plates and bowls won't corrode, no matter what acidic contents they hold.

  • A Guide to Combining Glazes

    A Guide to Combining Glazes

    Decision fatigue? A visual guide to mixing and matching our glazes.

  • The Cost is Clear: A Break-Down of East Fork's Marketing Cosmos

    The Cost is Clear: A Break-Down of East Fork's Marketing Cosmos

    A big dig into the stratta of our scrappy little Marketing department. Because, communication is everything in a relationship.

  • Clay Buddies: Julia True

    Clay Buddies: Julia True

    Dive into our jigger team gal Julia's five favorite things— one of them is Nicolas Cage underwear. 

  • East Fork Off-Duty

    East Fork Off-Duty

    Special works from the artists and craftspeople of East Fork, on display and for purchase at East Fork Off-Duty.

  • Clay Buddies: Annie Bourgeois

    Clay Buddies: Annie Bourgeois

    "I found these boots at a thrift store about 10 years ago and the longer I've owned them, the more I wear them. I've had to re-sole them 3 times and probably coming up to needing a 4th time here pretty soon. Every time they come back from the cobbler they look so nice and shiny, but secretly, the dustier they are, the happier they make me."

  • Clay Buddies: Cierra Bateman

    Clay Buddies: Cierra Bateman

    Meet Cierra, Lady of the Jigger. We sat down with her for our Clay Buddies series to talk about her five favorite things. Read on about her rad hand-made journals!

  • Clay Buddies: Jo's Five Things

    Clay Buddies: Jo's Five Things

    A very exciting Clay Buddies interview with our Executive Coordinator Jo!

  • Clay Buddies: Max's Five Things

    Clay Buddies: Max's Five Things

    Meet Max, East Fork potter, crayon pot drawer, Asheville store window illustrator, and resident workshop joke maker. 

  • Clay Buddies: Sarah's Five Things

    Clay Buddies: Sarah's Five Things

    Meet Sarah, a sales associate at our store in downtown Asheville and a seamstress with a budding alterations business.

  • Clay Buddies: Dan's Five Things

    Clay Buddies: Dan's Five Things

    First up is Dan Segal, East Fork's facilities manager.