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Rows of unglazed clay mugs are neatly arranged on shelves, showcasing the pottery process. Rows of unglazed clay mugs are neatly arranged on shelves, showcasing the pottery process.

Our Process

How We Got Here

While East Fork’s roots go back to an old tobacco farm turned pottery workshop tucked away in the Blue Ridge mountains, today we are one of the most technologically advanced producers of dinnerware in the United States.

We sometimes joke that we’ve worked our way through the Industrial Revolution in about five years. Early in our shift from a small country pottery toward what East Fork is today, Alex Matisse—EF’s Founder—scoured the remains of the once booming dinnerware factories across the country to find many of the machines we use today.  We purchased old, forgotten equipment, often at scrap metal prices, and nursed these hulking pieces of metal back to life, learning the intricacies of a forgotten industrial art.

Our commitment to embrace technology and automation is animated by our desire to pay our manufacturing team well (3x the federal and North Carolina state minimum wage of $7.25 an hour), create safe and accessible work for all members of our community (no art degree, no previous experience with clay, no resume, no background checks required here), and create a workplace environment where people can be the fullest expression of themselves, together making and selling some of the most beautiful dinnerware in the world.

East Forks Mission:

We make beautiful, useful objects that celebrate and humanize the people who make them and the people who use them.

We build sincere, generous human relationships with each other, our customers, and our community.

We use our business as a platform for contributing to a more joyful and equitable world.

A group of people stand in a rocky excavation site, with layered earth visible on the sides and a generator on the ground, surrounded by bare trees in the background.

Step 1: The Clay

We make our pottery with a blend of stoneware clays and minerals  that we developed  in-house and iterate on non-stop. We source our materials from the American Southeast which helps minimize our carbon footprint and keeps our products rooted to the land we call our home.

East Fork’s clay is rich in iron, as it has been since the beginning, and through a process of limiting the oxygen in the kiln during part of the firing, iron molecules are drawn to the surface of the clay resulting in the  distinctive brown speckled surface our pots are known for.

A group of people stand in a rocky excavation site, with layered earth visible on the sides and a generator on the ground, surrounded by bare trees in the background.
Map highlighting clay and silica suppliers in the southeastern United States with labels for H.C. Spinks Co., Short Mountain Silica Co., Quartz Corp., Kyanite Mining Co., and Lizella Clay Co. Asheville, NC is prominently marked. Map highlighting clay and silica suppliers in the southeastern United States with labels for H.C. Spinks Co., Short Mountain Silica Co., Quartz Corp., Kyanite Mining Co., and Lizella Clay Co. Asheville, NC is prominently marked.
A person wearing a cap and mask is kneeling in a pottery mold shop, operating machinery. The workshop is filled with various containers and equipment, creating a busy industrial setting.

The Mold Shop

We wouldn’t be where we are without a mold shop. The art of mold and die making is one of the most specialized processes we use, and there aren’t a lot of people that know this nearly lost craft. From new product development all the way to making the “working mold sets” for each of our machines, the mold shop is a critical part of the East Fork production process.

A person wearing a cap and mask is kneeling in a pottery mold shop, operating machinery. The workshop is filled with various containers and equipment, creating a busy industrial setting.
A worker stands in a ceramics studio using industrial equipment to process clay. The space features exposed brick walls, overhead lighting, and various tools and materials arranged throughout.

Pugging the Clay

We process the clay through apug mill to prepare it for forming. This machine homogenizes the clay body and removes air bubbles. After the clay is pugged it passes through an automated cutter with each form having its own unique parameters. One of our pug mills was made in 1949, where it was first used by a pottery factory in Pennsylvania, then by another in Indiana.  Another came to us from the Lenox China Factory in Kinston, North Carolina after the North Carolina plant was closed after new ownership chased better margins in factories overseas—a familiar story for many now defunct us dinnerware makers.

A worker stands in a ceramics studio using industrial equipment to process clay. The space features exposed brick walls, overhead lighting, and various tools and materials arranged throughout.
A person in a workshop stands near a pottery machine with control switches and plates in progress. Shelves with ceramic items are visible in the background, and the setting has a rustic, industrial feel.

Step 2: Forming (Three Types)

Today we use three main processes to form clay  into the various shapes we make. Each year we seem to introduce a new, more efficient process while other processes are retired. In our factory, where 99% of the pots we sell come from, we use ram presses, roller tools, and our newest processes: steel molds. In the next year we will introduce slip casting to make a variety of hollow shapes like vases and teapots, and further down the road we will bring in pressure casting to make mug handles and other forms that aren’t round.

A person in a workshop stands near a pottery machine with control switches and plates in progress. Shelves with ceramic items are visible in the background, and the setting has a rustic, industrial feel.
Industrial workspace with pottery equipment and tools, including a shelving unit with stacked plates and a control panel with various levers and buttons. The area is equipped with a large fan and labeled signs, emphasizing safety.

Roller Tools

If you have a dinner plate in your house that was made in a factory there is a good chance it was made on a roller tool. While there are other methods to make plates in high volume, this one is tried and true and quickly forms a beautiful dinner plate between a rotating plaster mold and a steel toolhead, also rotating. We have three roller tools now, one for plates, one for mugs, cups and small bowls, and one for our larger serving bowls.

Industrial workspace with pottery equipment and tools, including a shelving unit with stacked plates and a control panel with various levers and buttons. The area is equipped with a large fan and labeled signs, emphasizing safety.

Fun Fact

The first roller tool we got was found by our founder, Alex, in a factory in Ohio that he claims looked like "a scene after the rapture".  There were pieces of pottery still on the molds and the tools of the operator still sat where they had been left 10 years ago when the factory was shuttered.

A person wearing a tank top and gloves operates a ram press in a ceramics workshop, holding a ceramic piece. The background features shelves and industrial equipment.

Ram Pressing

The RAM press uses a large hydraulic cylinder to press two plaster dies (molds) together to form the piece.  Items we do not make in high volumes and shapes that are not round are all made on the Ram Press. Most of our RAM presses are quite old and were found in various factories that had gone out of business. The largest RAM uses 135 tons of pressure and we use it to make our large serving platters and is over 15 feet tall!

A person wearing a tank top and gloves operates a ram press in a ceramics workshop, holding a ceramic piece. The background features shelves and industrial equipment.

Fun Fact

The RAM press was one of the first industrial processes we adopted and is often used by potters who are trying to increase their production because it is relatively small and doesn't require a lot of other infrastructure to run the machine.

Industrial machinery and conveyor belts in a workshop setting, surrounded by large windows and overhead lighting.

Steel Molds

The newest, fastest, and most automated process that we use is a steel mold machine from Portugal. This process has been used for many years, and is still used by factories in Ohio making crocks, and before that flowerpot producers in Georgia. Our machine is a little more advanced. A very hard pug of clay is slid between two steel molds. The top mold slides down into the bottom while rotating, forming the bowl in half a second. An extractor arm then slides over to remove the bowl, and it is trimmed and stamped with small pneumatic arms. The piece is set on a board and loaded into the dryer where after about 20 minutes it is ready for the bisque kiln.

Industrial machinery and conveyor belts in a workshop setting, surrounded by large windows and overhead lighting.

Fun Fact

The decision to raise our minimum wage to $22/hour was made in part because we knew that this machine would introduce the level of productivity in our manufacturing to cover the cost of the $1M in new annual salaries that we were about to take on with that wage increase.

Hands with green protective wraps are using a trimming tool on the base of a clay pottery piece, focusing on refining its shape on a pottery wheel.

Step 3: Trimming

Once a piece is formed the “flashing” (the ragged edge of clay where the two molds met) must be removed. We currently hand trim the majority of pieces we make, however with the introduction of a new, smoother, clay we will begin to use sponge finishing machines which remove the flashing with a rotating wetted sponge.

Hands with green protective wraps are using a trimming tool on the base of a clay pottery piece, focusing on refining its shape on a pottery wheel.
Stacks of unglazed ceramic mugs, bowls, and plates in a kiln, with a brick wall in the background, preparing for firing.

Step 4: Drying & Bisque Firing

Different forms undergo different drying processes—some go through our overhead dryer and others are put into a large room dryer. The drying process brings our drying time down to an hour or two and eliminates warping, in contrast with traditional air drying that can take days or more in the high humidity of a North Carolina summer.

Once the pots have dried to “bone-dry,” they are fired in a lower temperature “bisque” firing overnight, ready to unload the next day and head a few miles down the road to our second factory where they are glazed, fired, quality controlled, and shipped to you.

Stacks of unglazed ceramic mugs, bowls, and plates in a kiln, with a brick wall in the background, preparing for firing.
Two people in a ceramics workshop are engaged in the glazing and firing process, surrounded by pottery equipment, tables, and shelves. The setting is industrial with visible overhead lighting and unfinished pottery pieces.

Step 5: Glazing & Glaze Firing

Once the pots finish their bisque firing, they’re ready to be glazed! All of our glazes are developed and mixed in-house. Our glaze team carefully dips each pot into the glaze and wipes the rims and feet clean to expose the clay body using a sponge belt or manually. Once the glaze dries, we load them into the glaze kiln for one final firing.

We fire the glazed pottery into our gas-fired kiln at Cone 10, a much higher temperature than bisque firing. Firing at such a high temperature gives our glazes a vitrified surface and results in pots that are consistent in color and quality from firing to firing, which creates uniform, stackable, and highly-functional dinnerware for homes and restaurants. We fire our glaze kilns full of pottery 6-7 times a week!

Two people in a ceramics workshop are engaged in the glazing and firing process, surrounded by pottery equipment, tables, and shelves. The setting is industrial with visible overhead lighting and unfinished pottery pieces.

Meet Our Glazes

VIEW GLAZE CATALOGUE

Step 6: Quality Control

After unloading our Quality Control Team separates all the pots by form and color and goes through each stack one by one. They scan for visual flaws, run their hands over the entire surface area, and feel the weight of each piece. From there, the pot is determined to be a first, second, or third.  Firsts are pots that meet our highest standards, the ones that end up on our website and in our stores.  Seconds have minor blemishes and imperfections; we sell them at 30% off on our website and occasionally for deeper discounts. Thirds—very wonky mishaps—never make it to customers, though many of us on the team here have amassed funny little personal collections.

Interior of a fulfillment center with a conveyor belt running through the middle. Blue bins are stacked on shelves alongside the belt, and workstations with computers and packaging materials are set up nearby.

Step 7: Fulfillment

Lastly, when pottery is smooth, pristine, and clean, it is loaded onto the shelves where it waits for an unsuspecting customer to fall in love with our funny little company and place an order.  A “picker” takes the piece and puts it on a cart and brings it to a pack station where our “packers” wrap it carefully in a paper alternative to bubble wrap, place it in a box, and drop it on a conveyor belt which takes it down the line, and eventually into the back of a UPS truck.

Our team takes great pride in making your pottery and being part of a grand and scrappy revival of an industry that once thrived here in the US.  We thank you for your support, and hope you enjoy your dishes, bowls, and mugs for many, many years.

Shop Pottery

We make durable, dishwasher & microwave safe, and always lead-free pottery in the Blue Ridge Mountains.

Shop All Pottery
A row of five ceramic plates leaning against one another, featuring a variety of muted glazes including white, cream, beige, and terracotta, set against a plain white background.
A medium sized ceramic mug with handle in a blue-grey color featuring iron speckles and unglazed rim. The Mug in a blue-grey color with unglazed base and rim sits on a shelf with a vase of flowers.

Heron

Big Mug

Morel

East Fork Workshop Badge
Small stoneware espresso cup with handle, in a blue-grey color with iron speckles. John placing a thrown espresso cup on a piece of wood to dry with rows of other espresso cups

Espresso Cup / Heron

A short cup that tapers out to get wider at the top in a warm off-white color featuring iron speckles The bottom of The Kulhad showing an unglazed bottom with a stamp that reads 'EAST FORK x DIASPORA Co.'

Panna Cotta

4 ceramic dinner plates in warm off-white, 4 side plates in cool terracotta, and 4 shallow dinner bowls in warm pale brown with iron speckles and unglazed rims, stacked on a table with silverware 4 ceramic dinner plates in warm off-white, 4 side plates in cool terracotta, and 4 shallow dinner bowls in warm pale brown with iron speckles and unglazed rims.

Classic Warm

A dinner sized ceramic plate in a dusty mauve pink color featuring iron speckles and an unglazed rim Dusty mauve pink ceramic plate with a baguette sandwich, a radish with butter, and a small pickle on a linen tablecloth.

Thistle

A ceramic plate fit for lunch of small meals in a viridian green glaze with a matte finish. A ceramic plate fit for lunch of small meals in a viridian green glaze with a matte finish.

Lagoon

A hand holding a dinner-sized shallow ceramic bowl in a cool white color featuring iron speckles and an unglazed rim

Eggshell

A large ceramic plate with a curved bowl edge in a reflective dappled grey-green color and an unglazed rim.

Water Lily

A medium rounded ceramic bowl in a warm pale brown color featuring iron speckles and an unglazed rim, filled with cereal and brass spoon

Morel

A large shallow serving ceramic bowl in a cool, medium blue color featuring iron speckles and an unglazed rim A large shallow serving ceramic bowl in a cool, medium blue color featuring iron speckles and an unglazed rim, filled with food
A small oval ceramic platter in a black color featuring iron speckles and an unglazed rim Small black ceramic oval platter of appetizers including cheese, olives, and bread on a wooden table.

Black Mountain / Small