The East Fork Journal The Journal

Two people smiling and standing outside a craftsman home.

The Key to Ending Homelessness

An introduction to our Q2 Community Partner, Homeward Bound

A black and white photo of Alex Matisse kneeling in front of large ceramic pieces in a wood kiln

Why Is It Called East Fork?

Alex Matisse, East Fork’s founder, on how the company got its name and why it represents a “little private victory” for him.

Various sizes of ceramic plates and tiny bowls in a rainbow of earthy colors are artfully laid out together against a white background.

Color Theory: Core Colors

Our Head of Design, Nicole Lissenden, shares the details of how we built our core color palette.

A person wearing a black sweatshirt is holding a ceramic terracotta mug with 2 hands.

How We Make The Mug

Want to know everything there is to know about how we make The Mug? It’s your lucky day. Get the behind-the-scenes on how we make our iconic ceramic mug.

A ceramic pottery factory with large kiln carts filled with pots, assembly lines, and two people working in the center.

Update on How Our Pots Get Made

East Fork’s manufacturing floor stands on the precipice of a big change. We’re preparing to move to a new clay body and glaze recipe that’s been three years in the making.

Something wicked.

Coming October 22. What do you think we named it?
Alone, Not Lonely

A cupcake in the bathtub. Delivery pizza on the couch. A warm meal at the bar of a neighborhood standby with a crossword for company. A Sunday spent alone at the grocery store, taking your time in every aisle, with a whole afternoon to prepare and enjoy—with no pressure to please anyone but yourself—a three-course meal inspired by a childhood vacation.
Utah: A Farewell Letter

An explanation as to why we are retiring out dusty, dessert red.
Pollen

When I'm sad, stressed, or too tired, I put on the brightest thing in my closet. I set my dinner table with bright yellow plates. --Connie Matisse, East Fork CEO
Mugs for Equal Rights

“No union is more profound than marriage, for it embodies the highest ideals of love, fidelity, devotion, sacrifice, and family....
Clay Buddies: Kirby Wolf

Our lovely Kirby, store Manager of the Lexington shop, talks about her five favorite objects which include a jar of seashells and an analog camera.
Alex on Well Made

Does being interviewed in a podcast count as officially making it? Listen to CEO Alex Matisse talk about Lizzo and the growing pains of running a company.
Big Feelings from the CEO

A heartfelt letter from CEO Alex Matisse.
An Interview with Katie Button

We revisited this 2016 conversation between East Fork co-founder and Chief Creative Officer Connie Matisse and Cúrate owner and chef Katie Button on raising babies while running businesses.
The Joys of Putting Your Heart on a Platter

Anyone else grow up writing poems about the ocean, taping posters of Justin Timberlake to their wall, collecting shells at the beach, and engaging in other...
6 New Year's Eve Luck Traditions

Let the countdown begin.
Queen of Coffee: An Interview with Stumptown's Mallory Pilcher

An interview with Stumptown's Mallory Pilcher where we talk road-trips, Mr. Coffee machines, and heirloom beans.
Definitive Ranking of 8 Adored Holiday Cookies

A definitive ranking of holiday cookies by team East Fork.
Poinsettia, The Patron Plant of Christmas

Pointing at you, poinsettia. The old Mexican legend of the plant, cool facts about it's growth, and it's history as an iconic Christmastime symbol.
Table Talk

Eating together is something that makes us human, and it's an indispensable East Fork value. We make dinnerware because we believe in the quiet power of sharing meals, not only during the holidays, but year round.
On the Color Red

It’s the pop in your favorite lipstick, the depth in a dramatic sunset, the power in the world’s most revered paintings, and the life force flowing through your body. It is symbolic of war, love, life, passion, power, danger, vitality and luck.
The Fire Burnt Out

"Personal growth and good life. All of that, stored up, and radiating outwards now." Some of East Fork's veterans share stories from the early days.
Vote, vote, vote!

May we suggest that you register to vote and cast your ballot every election season? Presidential, mid-terms, state and local are equally worthy of our attention.
East Fork's Definitive Ranking of Breakfast Cereals

It was the 90's and all was chill. Bill Clinton was president, cell phones hadn't fully caught on, I was a terrible mother to my pet Tamagotchi, and we were eating cookies for breakfast.
All Hands On Deck

A dreamy little exposé about hands, how we use them, and why we love them.